Product Operations is the bridge between a product and its users, and one of the most in-demand operations roles at major Chinese tech companies. This free resource covers the core interview topics to help you build a complete knowledge framework for your preparation.
Role Overview
The core mission of product operations is "getting more users to use the product better." Key responsibilities include user growth, feature adoption, user feedback management, campaign planning, and data-driven decision making.
Core Interview Topics
1. User Growth (AARRR Framework)
Interviews frequently test your understanding of Acquisition, Activation, Retention, Revenue, and Referral. Be prepared to design growth experiments, viral referral mechanisms, and retention improvement strategies.
2. Campaign Planning
Expect questions on designing promotional campaigns with specific budgets and goals. Master the full campaign lifecycle: planning → preparation → execution → post-mortem review.
3. Data Analysis
Common scenarios include diagnosing sudden metric drops, building operations dashboards, and writing SQL for retention analysis. Use a structured approach: define the problem → hypothesize → verify with data → conclude → propose solutions.
4. User Operations
Topics include user segmentation strategies (lifecycle, value-based, behavioral), churn prevention and win-back campaigns, and loyalty/membership program design.
Company-Specific Focus Areas
Different companies emphasize different skills: ByteDance values data analysis and growth thinking, Tencent prioritizes user insight and product sense, Alibaba focuses on commercial thinking and project management, and Meituan emphasizes local life business understanding.